Discover Better
Are any of these true about you?
I am willing to try something if it will give me BETTER results for my clients.
I am willing to try something if it is BETTER for my business.
I want to be BETTER connected to a supportive, collaborative community.
I want BETTER education so I continually improve my skills and knowledge.
THERE IS A BETTER WAY
How would it feel to be truly supported by a business partner that takes care of you?
Read on. Your life as a hairdresser is about to get radically BETTER.
So many clients note they don’t itch — and they’ll tell you they notice more shine — even when they didn’t know you tried something different. Try it and see what your clients say. (Do a patch test, though!)
2
Better Ingredients
Pharmaceutical-grade ingredients means greater, cleaner, faster, and more even lift in our traditional lightener – even on previously colored hair. Plus you leave your client’s hair in better condition.
Try your lightener on 3 packets at the nape on one side — and 3 packets of our traditional lightener on the other. Let the results speak for themselves.
3
BETTER innovations
If you’ve been disappointed by a balayage lightener without enough lift, you need to try Brilliant Paint.
- It’s silica-based instead of clay-based and that makes all the difference. It dries only on the surface which means it stays wet and lifting on the inside. That means it doesn’t dry out and stop lifting.
- It doesn’t make a flaky mess all over you and the floor.
- The consistency of frosting (instead of mud) means it’s easier to apply and blend.
We’re not gonna lie. You should just switch this altogether and not look back.
Some innovations really do change your world.
4
BETTER techology
It took 4 years to develop LIQD toners that shine brilliantly and don’t leave the hair feeling like straw. Plus you can control a glaze, gloss or glass finish and depth of level with mixing ratios or mixing with clear. And it doesn’t stink.
You’re not using the same cell phone you were using 20 years ago. Liquid toners have just been upgraded, too. Get some favorite colors and you won’t look back.
5
BETTER OPTIONS
Four different toning options — permanent, demi-permanent, liquid and non-oxidative — depending on your desired result and what your client’s hair needs.
Retail a revolutionary toner — and your clients can say goodbye to brass between visits and hello to a conditioning treatment. Plus, you can prescribe the correct shampoo for their hair type instead of purple shampoos that use alcohol to deposit and can dry out lightened hair.
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CUSTOMIZED FOR BETTER COLOR
You may not know that most color lines are developed in a room-sized vat — and then each shade is pulled from it and tone and level is created.
So, why is it better to formulate hair color in a small vat? Because when you make those decisions for each individual shade — instead of the entire line — the warms are warm, the cools are cool and the naturals are natural. Each shade does what it is supposed to do.
65 shades of Envelop (permanent 1:1.5), with tone intensifier mixers and permanent toners.
28 shades of Restore (demi-permanent 1:1.5), which is ammonia and PPD-free.
10 shades of Ignite (direct dye), highly pigmented for longevity and works with LumiGloss to create pastel shades and faster fade when your client wants to change colors often.
Every single shade has the ingredients it needs to do its job — there’s no single decision across the board for the entire line. Every single shade is custom-designed to do exactly what it should.
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BETTER RETAIL CHOICES
We believe licensed stylists know best which products are right for their clients, so our products are only available through our stylists.
- Associates can sell these products in their salons and earn 50% of the suggested retail price.
- Associates are provided a free personal site for retailing to clients online. We ship the orders, and licensed stylists earn 35-50% from their own sales.
This is different than affiliate codes. Your client is always associated with your account after their first purchase from your free website. They don’t have to remember a coupon or affiliate code for you to get credit for introducing them to BETTER products.
YOU DESERVE BETTER SUPPORT
Professional Products
What happens when the CEO is a
hairdresser and a chemist?
- He makes the products you need — not just what the marketing department can convince you to buy.
- He knows what frustrates hairdressers so he creates SOLUTIONS instead of just products.
- He knows where innovation is necessary and possible — even if it’s hard to do — he does it because it improves the lives of hairdressers.
- He created a business model that allows him to put more money into the quality of the products, something other companies can’t afford to do.
- He knows and cares about the daily lives of hairdressers.
- He improves the daily lives of hairdressers.
- He prevents diversion.
- You can actually ask him questions!
Watch below to discover why Jack decided to use BETTER ingredients to solve most sensitivity issues — and get BETTER results.
WHAT ABOUT BETTER EDUCATION?
Summit
Twice a year, we learn detailed techniques through hands-on and look & learn for our current collection. But it doesn’t stop there. We also offer extensive education for business-building through social media, photography, and much more. You’ll even learn how and when to raise your prices. Plus we connect with new and old friends, and have an amazing time together.
During COVID, we transitioned to a series of virtual demos and hands-on classes, plus team recognition events that have been both informative and fun.
And you can earn it all for free!
stay up-to-date
At least twice a week, we hear from the people running the company — sharing product knowledge and news, promotions, proven methods to grow your business, how to navigate COVID policy, and other support.
Twice a week we hear from our Creative Director — with business advice for career growth, retail strategies for increasing your profitability (even when not working) and cut and style demos.
Free to all Associates!
CONNECT WITH BETTER COMMUNITY
If you need help with formulation, we have formulation Fridays and a super generous community to reach out to that makes sure new users of the line are comfortable. Members of our community win awards and kudos for supporting one another. It’s how we’re built. All of this makes for a great, loving family — you will feel a difference here.
ALL OF THAT AT A BETTER PRICE
This company is designed to work better for you — with a mission to improve the lives of hairdressers — and suddenly you get a lot more than you pay for.
This business model is BETTER.
Order online, cut out the middlemen and get a share of the profits back in a check every month. This allows your color company to do some pretty great stuff for you:
- Instead of skimping on quality so the margins allow for double markups that pay the rent at your beauty supply, the company can invest in better products and ingredients that speak for themselves.
- Instead of paying advertising agencies and salespeople to make hair professionals aware of new products, the company tells you directly and then shares profits with you.
It makes more sense to let the people using these products to tell others what they love about them.
WE THINK THERE’S A BETTER WAY
We believe you should at least get 10% back on your own purchases — and 10% back on the purchases of anyone you introduce to the color. And more beyond that…
We don’t think you should pay extra for all those other business models that don’t serve you.
PARTNER WITH BETTER VALUES
hairdresser focus
The company’s mission is to improve the lives of stylists. This principle guides every decision.
Living wage
The people who work on the products you use in your business make a living wage.
Sustainability
Manufacturing in a water-rich region of Italy, cleaning the water used through double osmosis before returning it to the environment, powered by solar energy.
Animal-friendly
Our products are all vegan and are never tested on animals.
Try it
Purchase a starter kit and you’ll have access to all of this and more.
OR
More Questions?
We can answer your specific questions. Reach out via the form below and we will get in touch with you shortly.
